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July 04.2025
2 Minutes Read

Enhancing Healthcare Communication: Highland Marketing Leads at HETT 2025

Highland Marketing logo, modern design in orange and black colors.

Highland Marketing Returns as Communications Leader for HETT 2025

For the second consecutive year, Highland Marketing has been named the official communications partner for the prestigious Health and Technology Show (HETT) in 2025, set to take place on October 7-8 at ExCeL London. This event is a key meeting place for healthcare professionals, policymakers, and technology leaders aiming to explore digital innovation within the health sector.

Why HETT 2025 Matters

The evolution of healthcare relies heavily on effective communication and collaboration. Highland Marketing brings its extensive expertise in health tech public relations and marketing to support not just the event’s visibility but also to foster meaningful discourse within the industry. HETT's mission, to connect the health and care community, is enriched through this partnership.

Showcasing Innovation

This year's program promises to illuminate emerging trends across various domains such as AI in healthcare, women's health innovations, and infrastructure optimization. Notable elements of HETT 2025 include:

  • AI Spotlight: Discussions focused on the practical ramifications of artificial intelligence in healthcare.
  • Women's Health Focus: Strategies and innovations to combat gender disparities in healthcare delivery.
  • Cybersecurity Initiatives: The introduction of a Cyber Security Working Group to bolster resilience against digital threats.

These sessions are designed not just to inform but to spark conversation and action throughout the healthcare landscape.

An Ethical Kickoff with a Cause

Preceding the main event, the "Rockaoke" charity event on October 6 presents an engaging opportunity for attendees to mix networking with philanthropy, supporting The Brain Tumour Charity while enjoying live music. This combination of fun and purpose aligns with HETT's vision of community and collaboration.

Looking Ahead to HETT 2025

According to Rikki Bhachu, head of marketing at HETT, this partnership emphasizes the importance of collaboration, enhancing the impact of innovation in health tech. Mark Venables, CEO of Highland Marketing, echoed this sentiment, hoping to amplify the voices and ideas bringing innovation to life beyond the conference walls.

HETT 2025 is not just a conference; it’s a convergence of minds aimed at driving the future of healthcare forward. Attendees can anticipate strategic networking opportunities, actionable insights, and powerful discussions that promise to elevate patient care and operational efficiency.

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Unleashing New Frontiers with Ready-to-Use Stem Cell Therapies for Pets

Update The Future of Veterinary Medicine: Stem Cells at the Forefront The world of veterinary medicine is on the cusp of a significant breakthrough with the potential introduction of ready-made stem cell therapies for pets, spearheaded by the San Diego startup, Gallant. Recently, Gallant announced it has secured $18 million in funding to initiate the journey towards the first FDA-approved ready-to-use stem cell therapy designed specifically for veterinary applications. If successful, this innovative approach could revolutionize how we treat various ailments in pets, providing veterinarians with new tools to enhance the quality of care. Current Research and Their Implications Historically, stem cell research has been prevalent in human medicine, with significant advancements occurring over the past several decades. However, veterinary applications have lagged behind, catching up only recently. Gallant’s initial focus is on treating Feline Chronic Gingivostomatitis (FCGS), a painful oral condition in cats, with hopes to obtain FDA approval by early 2026. Early studies with canines suffering from arthritis have yielded promising results, showcasing improvements in pain management and mobility that can persist for up to two years. However, other conditions, such as kidney disease in cats, have yielded mixed results, highlighting the need for further research and refinement. The Advantage of Ready-to-Use Solutions What sets Gallant apart from existing stem cell treatment options is the convenience factor. Traditional therapies often require the harvesting of stem cells from either the patient or a donor pet with matching tissues—a process that can be both time-consuming and ethically complex. In contrast, Gallant’s approach utilizes ready-to-use stem cells from donor animals, even across species barriers, which could streamline the process significantly. This not only enhances efficiency but also reduces the risks associated with manipulation of the patient's own cells. Investment and Market Potential Backed by strong investor confidence, Gallant has garnered a total of $44 million to date, with Digitalis Ventures leading the latest funding round. The growing interest from investors is indicative of the broader market potential for veterinary stem cell therapies. As innovative solutions, such as telemedicine and health tech gain momentum, such advancements at the intersection of veterinary medicine and biotechnology are increasingly vital. Conclusion As the veterinary field embraces technological advancements, the introduction of ready-to-use stem cell therapies from Gallant symbolizes a shift towards more progressive, accessible treatment options for pets. With continued research and positive outcomes, these therapies could not only change the lives of our furry friends but also shape the future landscape of animal healthcare.

Navigating AI Agents Hype and Google's Surging Energy Demand

Update AI Agents: A Blessing or Overhyped Failure? At Google's I/O 2025, excitement buzzed around the show floor when the tech giant showcased its latest digital assistant. Gone are the days of simple search queries; the new assistant helps with tasks like bicycle repairs, navigating user manuals, and even making calls to local stores—all with minimal human input. This advancement paints an optimistic picture of our future with AI agents acting as digital coworkers. They could revolutionize areas such as travel planning and meeting management. However, amid this enthusiasm, experts like Yoav Shoham caution against letting hype overshadow reality. Hopes for seamless, autonomous AI agents may lead to disappointment and backlash if they fail to deliver expected results. Thus, it's critical to temper our excitement and scrutinize what truly lies ahead. Google's Expanding Energy Needs: An Urgent Call to Action On another front, Google continues its commitment to sustainability. This week, it signed a groundbreaking agreement to source electricity from a forthcoming fusion energy power plant. At the same time, its recent environmental report indicates a steep rise in energy consumption by its data centers—doubling since 2020. This surge is alarming, especially as AI technologies proliferate, increasing energy and emissions demands. Critics question how much of this growth can be attributed to AI, as Google stops short of providing clear data on the environmental impact of its AI endeavors. As the tech industry leans heavily on artificial intelligence, it’s clear that companies need to address their energy consumption more transparently. Failing to do so could undermine public trust and environmental efforts. The Importance of Responsibility in the Tech Sector The dual narratives of AI technology and energy consumption present a pivotal moment for tech companies. As innovations develop, a corresponding responsibility to mitigate environmental impact comes into play. With big promises come hefty responsibilities, highlighting the need for accountability within the sector. Whether it’s AI agents or energy consumption, transparency and realistic expectations must guide future tech advancements. By balancing innovation with sustainability, the tech industry can ensure it isn’t just leading the charge into an AI-driven future, but doing so responsibly.

How AI Chatbots are Revolutionizing Healthcare at NZ's Pharmac and Medsafe

Update Driving Efficiency: AI Adoption in New Zealand's Healthcare In a significant move aimed at enhancing the efficiency of medication access and regulation, New Zealand is embracing artificial intelligence (AI) within its health systems. The New Zealand Medicines and Medical Devices Safety Authority (Medsafe) and the Pharmaceutical Management Agency (Pharmac) are spearheading initiatives to integrate AI tools that facilitate faster and more informed decision-making. Transformative Technology: The Role of AI Chatbots Government officials, including Associate Health Minister David Seymour, are enthusiastic about the potential of AI to transform medical processes. The organizations are piloting Microsoft Copilot, a conversational AI-powered chatbot, to expedite the generation of assessment reports. This technology not only promises quicker information dissemination but also aims to enhance the clarity and accessibility of essential medical documents. Improving Patient Care with AI Insights As Medsafe explores other AI applications to support larger datasets—while ensuring patient confidentiality—Pharmac is already seeing positive results. AI tools have commenced aiding staff in analyzing complex data and creating clearer content regarding pharmaceuticals. Paula Bennett, Chair of Pharmac, reported these advancements as pivotal in boosting transparency in decision-making processes, ultimately benefiting patients who rely on timely access to treatments. Future Innovations: A Glimpse Ahead The adoption of AI in New Zealand's health sectors goes beyond immediate improvements. The government allocated NZ$7 million to bolster Pharmac's digital infrastructure, underscoring the commitment to a digital transformation that enhances public health services. This financial support enables further integration of technology, ensuring that healthcare professionals can provide timely and effective medical solutions. Take Action: Embrace AI in Healthcare As AI continues to revolutionize healthcare processes, it's crucial for IT professionals and healthcare providers to stay informed and engaged in these advancements. Engaging with emerging technologies not only aids in personal career development but ensures that organizations remain competitive and capable of delivering superior patient care. The journey toward a digital-first healthcare system is upon us—let's embrace it!

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