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Why Left-Leaning Influencers Are Jumping to Bluesky While Sticking with X

Update Understanding the Shift: Left-Leaning Influencers and BlueskyRecent data from the Pew Research Center highlights a significant trend where left-leaning influencers are increasingly gravitating towards the social media platform Bluesky. This migration is noteworthy, particularly as it reflects broader patterns in digital communication and engagement within the political landscape.The Growing Influence of BlueskyPew's recent analysis—an update to their 2024 news influencer report—shows a remarkable 43% of the surveyed 500 influencers, all boasting over 100,000 followers, are now present on Bluesky, a platform that is gaining traction among those aiming for a digital space free from stringent moderation and censorship seen in traditional platforms like X (formerly Twitter). Importantly, 51% of these accounts were established following the 2024 presidential election, signaling a tactical pivot aimed at reaching a politically engaged audience.A Political Divide: Influencers Take SidesThe Pew analysis emphasizes a stark divide between liberal and conservative influencers' adoption of Bluesky. An overwhelming 69% of left-leaning influencers, who previously expressed support for Democratic candidates including Kamala Harris and Joe Biden, have registered on the new platform, in contrasting numbers to merely 15% of their conservative counterparts. This discrepancy underscores not only a strategic realignment but also differing perceptions about the platforms' roles in political discourse.Continued Commitment to XDespite this movement to Bluesky, the majority of left-leaning influencers have not abandoned X. A robust 82% of these influencers maintain accounts on both platforms, illustrating that many are not ready to sever ties with the established audience they have cultivated on X. Furthermore, activity levels on X remain higher, with 87% of influencers posting more frequently there than on Bluesky. This trend resembles a dual-platform strategy, where influencers are seeking to maximize their reach and influence.The Outlook for BlueskyActivity on Bluesky is on the rise, with 66% of influencers posting on the platform as of late March, up from 54% earlier in the year. This upward trajectory not only indicates a growing acceptance of Bluesky among key influencers but also points to potential shifts in audience engagement strategies as the platform gains more users. For healthcare IT professionals and providers, these trends in social media are critical as they can influence public perception and discourse around healthcare policies and innovations.